How to Save Money at Rewe: Shopping Guide (2025)

Check Coupons in the Rewe App

Rewe is not part of the Payback program anymore, so now you can find all the offers and discount coupons in the Rewe app. Before you head to the store (or while you're wandering the aisles), take a moment to browse through the offers and activate bonus coupons you’d like to use. Scan the QR code in your app at checkout to apply discounts to make your shopping in Rewe less expensive.

Bonus coupons in the Rewe app come in a few varieties. Most common are the product-specific coupons that give you a fixed bonus, usually €0.40-0.50 off particular items. You'll also find 10% bonus coupons on specific brands like Rewe Beste Wahl or entire categories like fruits and vegetables.

Less frequent but more valuable are the whole-purchase discount coupons. These give you a fixed amount bonus off your entire shopping trip — for instance, €5 off when you spend €30 or more. While they don't appear often in the app, they offer some of the best savings opportunities.

There are also Bonus-Booster coupons, which reward your loyalty with discounts. Your spending in one month determines your discount for the next: €50 gets you a 3% discount, €150 earns you 5% off, and if you reach €400, you'll receive a 10% discount coupon. You can use this coupon on any single purchase the following month, so it's worth saving it for a larger shopping trip.

Use Rewe Delivery Service

Rewe delivery service can be surprisingly economical. It's perfect for when you need to stock up on drinks or other heavy items, or want to buy groceries for the whole week ahead. With Rewe delivery, you get exactly the same prices as in-store without the markups of quick grocery delivery services. While there's usually a delivery fee of €1,90 to €2,90, they offer free delivery one day a week — check what day it is in your area! The minimum order is €60 — which, let's be honest, with current grocery prices in Germany you'll likely reach before you know it.

You have to place your order at least a couple of days ahead and choose a 2-hour delivery slot that fits your schedule. Another option is Rewe pick-up service, which works well if you don’t want to plan days ahead — just place your order online, and it’ll be ready for pick-up from your local Rewe in a few hours.

I find Rewe delivery service to be a very convenient way to do grocery shopping in Germany, and I use it quite often. One more reason to shop online: studies found that online grocery shopping helps people avoid impulse purchases and stick to their shopping list more effectively than when they shop in store. Plus, I really like the fact that you can easily compare prices online and see all the sale items and bonus coupons in one place, making it simple to choose the best deals.

Pro tip: cashback websites Iike Shoop and iGraal give cashback for ordering Rewe online: the regular rate is 1-2% for new customers, and 0.5% for existing customers.

Become a Rewe Product Tester

Who doesn't love free food? Rewe's product testing platform is a fun way to try new products without spending a cent. There's usually two or three ongoing tests at any given time – subscribe to their product test newsletter to be informed about new ones. When you spot a product that piques your interest, apply by answering a couple of questions about your shopping habits (it only takes 20 seconds).

If you're selected, you'll get to pick up your free product at your local Rewe, try it out, and then leave a short review. While you might not be chosen for every test, the odds are in your favor – I participated in 15 tests in the last year, sampling some gourmet food (like wagyu beef burgers, dark chocolate, nuts) and household products (laundry pods, cleaning supplies). It's a nice way to discover new favorites, all while giving your wallet a well-deserved break from the usual grocery expenses in Germany.

Is Rewe Expensive? Understanding Private Labels

Knowing the difference between private labels is key to more affordable grocery shopping in Germany. By opting for Ja! or Rewe Beste Wahl over big-name brands, you can significantly reduce your grocery bill without compromising on quality. Here's your guide to Rewe's in-house brands:

• Ja!: The budget-friendly option for everyday essentials that are significantly cheaper than name brands. Don't be put off by the simple packaging: the quality is still high, making it a solid choice for everyday shopping.

• Rewe Beste Wahl: Higher quality at a price point slightly higher than Ja!, but still very reasonable. Another good option for affordable grocery shopping.

• Rewe Bio: Organic food, slightly more expensive than the Beste Wahl line. Many fruits and vegetables in Rewe are available in both organic and regular versions.

• Rewe Feine Welt: Premium, gourmet products like steaks, high-end cheese, and desserts. Skip these for maximum savings – or indulge when you want to treat yourself!

There you have it – four money-saving tips for grocery shopping in Rewe to make your euros stretch further. By combining these strategies, you can enjoy the quality and convenience that Rewe offers without breaking the bank. Smart shopping isn't about depriving yourself or extreme couponing – it's about making informed choices that align with your budget and lifestyle.